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Marketing und Data Analytics
Developing a presence for every company
At Climartis, we have extensive expertise in marketing, and we focus on key strategies that move our associated companies forward. An essential aspect of our work is the development and effective positioning of a strong presence for each of our companies. This enables us to clearly set ourselves apart from the competition. In doing so, we attach great importance to analyzing and targeting the respective target groups and use a variety of digital marketing tools, including search engine optimization (SEO), social media and online advertising.
Search Engine Optimization
By specifically optimizing the website, we increase the visibility of its services and thus their placement in the results of the Google search engine. Better visibility in Google's search results not only leads to greater awareness of your company, but also to the acquisition of new customer groups.
Example: We identify keywords (search terms) that potential customers use when searching for sustainable energy sources, for example. Thanks to appropriate measures and tools, we improve your website and its content so that you get better rankings for the search terms in the search engine results pages.
Search Engine Advertising (SEA)
Where appropriate, we also design paid advertising campaigns in search engines. Together with our team, we define suitable strategies to achieve the desired results in the most targeted way possible.
Example: For example, as a local heating company, to acquire new customers outside your previous area of activity, search engine advertising (SEA) can be an effective method. We place advertising on search engine results pages (Google Ads), taking into account the customer's geographical location, e.g. within the radius of specific cities or postal codes.
Social Media Marketing
We develop a well-thought-out social media strategy that is tailored to your business goals and target group. Use social media to reach a wide and diverse audience. Through regular posts and interactions, you can strengthen your brand and increase awareness of your company, not only among existing customers, but especially among new customers.
Example: By publishing informative and useful content, such as tips on energy efficiency, the latest trends in heating technology or case studies, you can position yourself as an expert in your field and build trust with your target group. This trust can not only be beneficial to business, but can also be used to position your company as an attractive employer.
Messenger Marketing
E-mail as a form of distribution is still a useful way to inform customers and potential customers, retain them and ultimately persuade them to sell. Using WhatsApp for newsletters and marketing campaigns instead of traditional email methods has grown in popularity in the recent past. WhatsApp newsletters have the advantage over traditional email campaigns that they often have higher opening rates and offer a more direct, personal form of communication.
Example: Encourage customers to respond to your messages by asking questions or getting feedback. This can strengthen customer loyalty and give you valuable insights into your customers' needs and preferences. In an environment and a tool that offers a high level of usability and familiarity for most people.
Data Analytics and Reporting
Data analytics and reporting services relate to collecting, evaluating and presenting data that is generated when someone visits your website, for example. We use advanced methods to analyze large amounts of data that your company generates every day. Today, in-depth analysis of your business data can be critical to achieving competitive advantages.
Example: Through data analytics, you can gain deeper insights into the needs and behavior of your customers. For example, you can see which services are most in demand, in which seasons certain services are more popular, and which marketing strategies attract the most customers.
Content Strategy
At Climartis, we understand the importance of targeted content in the world of marketing. Our focus is not only on creating content that is easy to understand and appealing, but also on positioning our companies in exactly the right content environments. Whether it's blog articles, social media posts, or videos, our goal is to place our companies in environments that suit them best and where they can make the biggest impact.
We focus on identifying specific topics and platforms that perfectly match the strengths and goals of each of our companies. In this way, we ensure that our content is not only heard, but also perceived in the right context in order to effectively reach the desired target group. Our approach to content marketing goes beyond just a brand message — it is about positioning each of our companies in their ideal environment to achieve maximum visibility and engagement.
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